This app is great if your name happens to be more common. But not so great for many others. But this year we found a way for everyone to benefit from the promotion. This by having the app search within your friendlist names too.

Now, one can tell their friend they can get up to 50 percent off. But more important: If someone sees a piece of furniture he likes – for instance the Pablo bed – he can ask his friend Pablo if he's willing to buy the bed for him.

The app spread from one friend to another and, as a result, was very successful. It brought this popular promotion to an entirely new audience.