Cannes Lions

FURNITURE RETAILER

HASAN & PARTNERS, Helsinki / VEPSALAINEN / 2012

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Vepsäläinen is a Finnish furniture chain, that ranges more high quality, classical design than anyone else. The concept shows that design is deeply rooted in the core of Vepsäläinen.

Spot - 40-year time lapse - demonstrating the affordability of design. Regardless of the high starting price, quality will be more affordable over time when you divide the cost with days of use.

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