We sold 18 € tickets to the public that gave the ticket-holder permission to saw off the stadium’s wooden seating.

The remaining seating was turned into designer furniture and sold for a premium price through a premium retailer.

The Stadium Chair was produced as single seats and sofas complemented with a table. It can be used as inside furniture as well as outdoors.

The whole product line has sold out.

- The campaign created seven figure returns to fund the stadium renovation through the ticket sales and furniture.

- The 2000-piece collection sold out completely at a premium price.

- The campaign provided months of major media publicity for the stadium renovation project, thus helping to raise more public and private funding.

- The retailer Vepsäläinen sealed a multimillion euro deal to provide furniture for the renovated stadium.

- The campaign helped to demonstrate the enduring significance of the Helsinki Olympic Stadium to younger audiences.