Finnish luxury design retailer Vepsäläinen wanted to promote the idea that great design is affordable to everyone. We created the social game/campaign Chain of friends.

This Facebook game invites design lovers to rally their friends for support in purchasing a true design classic from the Vepsäläinen store. But the friends don't have to drop any cash - they just have to join the players' chain of friends to help out! The competitor with the longest chain gets to purchase their design piece of choice for an insanely low price - what the daily cost would have been, calculated from the estimated lifespan (years). This means that you would get an amazing Arne Jacobsen Egg-chair for as low as 0.32€.

We calculated a daily cost for each design piece sold in Vepsäläinen. This cost was the price divided with estimated lifespan. So for example Arne Jacobsen's Egg Chair is only 0,32 €/day.

We created the social game.This Facebook game invites design lovers to rally their friends for support in purchasing a true design classic from the Vepsäläinen store. But the friends don't have to drop any cash - they just have to join the players' chain of friends to help out! The competitor with the longest chain gets to purchase their design piece of choice for an insanely low price.

Over 10,000 invites were sent out from the application during the camlpaign, which ran between May 21-June 4, 2012. The average time spent with the application was over four minutes.

For two weeks, we were able to engage people to spend time with our brand and products. And the winner of both rounds was able to get a Hästens King Sized Bed and an Egg Chair for just 0,79€ with the help of his 221 Facebook friends.