Cannes Lions
NORLOP JWT, Quito / WILD AID / 2009
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We found out that people who dive, spend more in their stay on Galapagos Islands so we decided to perform activities for them.Bottom of the sea, in the most important places of diving, we set up antique boxes that had to be discovered at the end of a diving route.Divers picked antique boxes up thinking about the treasure inside. When they opened the boxes they found plaques inscribed with the following phrase: “The real treasure is Galapagos Islands, protect them and make a donation”.Finally, some brochures were distributed about WILD AID work.
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