Samsung Galaxy i639 is a smart phone with full Qwerty keyboard. It targets teenagers, white collars, and others who need to type fast. In order to make people believe they can type fast with it, we created 5 fictional conversations and seed them on China’s most happening micro blog - Sina Weibo (the twitter of China). After launch, it was shared by over 10 thousands users on the first day alone! Better still, the campaign still buzzes today.

We created 5 fictional conversations and seed them on China’s most happening micro blog - Sina Weibo (the Twitter of China).

After launch, it was shared by over 10 thousands users on the first day alone! Better still, the campaign still buzzes today. Sales has increased by 35%!