Hearing that you could’ve got your games cheaper pre-owned can be a little upsetting, so we thought it important to provide gamers with a way to vent their anger. After our game had de-stressed them, they were invited to watch our TV commercials, shop online or find their nearest store to start buying pre-owned games for themselves.

The campaign ran for 4 weeks and over that time Gamestation made an incredible £1.9 million over target - and that’s just on Pre-owned games.