As part of an integrated marketing campaign for the fall 2001 launch of the new Nintendo GameCube console, Nintendo of America partnered with Internet solutions company Blast Radius to develop the interactive components of the campaign, which included teaser web sites, interstitials, superstitials, a CD-Rom and the complete website at www.nintendogamecube.com. Blast Radius conveyed the Nintendo GameCube brand by creating online experiences that are user-friendly and playful, much like the console itself, and by appealing to a gamer's need for a wealth of game and system information. Featuring sections on game developers, the system and games, the site provides video clips and images of games, a game list, a variety of angle shots of the console and controller, and system details. The website was key in supporting the Nintendo Cube Club tour by providing an event calendar and event tickets (well over 50,000 tickets were downloaded). As well, thousands of Nintendo fans used the site to send in submissions for the 'What would you do for a Nintendo GameCube?' contest. For those who just want to play, there are five activities on the site that illustrate distinctive system features. When played successfully, the activities reward players with exclusive wallpaper downloads.