Cannes Lions

RACETRACK AND GAMING

SMITH BROTHERS ADVERTISING, Pittsburgh / WHEELING ISLAND RACETRACK AND GAMING / 2005

Film

Overview

Entries

Credits

Overview

Description

To introduce "The Better Bet" branding message for Wheeling Island. The spot focuses on why Wheeling Island is a better choice for gamers while highlighting the "relationship" of the customer and slot play.

Similar Campaigns

6 items

The art of techno

MSTF PARTNERS, Lisbon

The art of techno

2017, NEOPOP

(opens in a new tab)
This is Deezer

PD3, London

This is Deezer

2016, DEEZER

(opens in a new tab)
POWERBALL: BELIEVE IN SOMETHING BIGGER

INITIATIVE, New york

POWERBALL: BELIEVE IN SOMETHING BIGGER

2014, CALIFORNIA LOTTERY

(opens in a new tab)
75TH ANNIVERSARY OF KING KONG

LEO BURNETT IBERIA, Madrid

75TH ANNIVERSARY OF KING KONG

2009, SITGES SCI-FI & FANTASY FILM FESTIVAL

(opens in a new tab)
Shortlisted Cannes Lions
CHRISTMAS LOTTERY

PUBLICIS IMPETU, Montevideo

CHRISTMAS LOTTERY

2008, BANCA DE QUINIELAS DEL URUGUAY - DIRECCION NACIONAL DE LOTERIAS

(opens in a new tab)
AIRLINE CHECK-IN

Y&R, Sao paulo

AIRLINE CHECK-IN

2007, TAM AIRLINES

(opens in a new tab)