Gandhi Bookstores, with no media investment, took advantage of social networks to create Tweetbooks: Read a complete book following its characters through your Twitter timeline.For the first book of a series: The Little Prince by Antoine de Saint–Exupéry, GB used classic images of the book characters; images everybody knows. Through Tweeter, each character told the sotry, tweet by twet, day by day.But for the second book of a series, The tell-tale heart, by Edgar Allan Poe, client asked to design original characters. Characters as attractive as Little Princes'.

We asked five illustrators to read the book. We choose the work of one of them, the one that he's work where both, artistic and distinctive.

This second book catches a deeper public, who likes more this kind of stories. The tell-tale heart, by Edgar Allan Poe, contributes to global campaign results:- Before the launch, the search on Google for the word ‘tweetlibros’ came up with 0 results. Today, more than 9,500 results appear.- The case has been reviewed, commented and analyzed in more than 50 websites –blogs, podcasts and discussion forums worldwide. Among them, DOMMO, the most recognized digital and communications podcast in Mexico.

- Before Tweetbooks, Gandhi Bookstores’ account on Twitter had2,300 followers. Today, it has more than 10,000 and counting.