We launched a line called Gatorade SWEATee, specially treated with a nanoparticles waterproofing technique. When there's no sweat, the tee looks like an ordinary tee without any wording. When you exercise and exercise, more and more…Until you sweat and become very sweaty, words and graphics will appear on the T-shirt -- revealing a typical T-shirt design with a sporting twist in its message. And reminding consumers it's time to replenish with a Gatorade.

- Originally 2,000 Tees were printed but since they were quickly snapped up, a further 10,000 were made.- A store that featured the Gatorade SWEATee promotion achieved sales increase of 195%.

-With a total investment of 400,000RMB to produce 10,000 SWEATees and also 10,000 walking advertisement, drumming up over 5m RMB-worth of media coverage.- Wearing SWEATee while exercising became a new cultural trend. Countless youngsters who received SWEATees uploaded pictures of themselves wearing the SWEATees onto Chinese social networks, It became a hot topic.