Cannes Lions
BBDO ARGENTINA, Buenos Aires / PEPSICO / 2009
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Gatorade has conquered, thanks to good results and communication, the notion of the functional beverage, perfect for elite athletes and sports figures. The goal of this campaign was saying the other part of the truth. A part which hadn’t been used in their communication yet: Gatorade is also the perfect beverage for all the sportspeople who are not sportspeople.
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