How best do you convey 100% fresh orange juice… out of a bottle?

As the bottle design relates clearly to pressing fresh orange juice using a citrus press, the core message of "100% fresh orange juice" is communicated perfectly.

A box of 12 bottles looks like a box of fresh oranges, due to the orange -shaped and -textured lids.

When you take a bottle in your hand and un-screw the lid, you are immediately reminded of the pressing and squeezing actions of a citrus press. The experience of freshly pressed orange juice can't be closer.

Not only the bottle sold out within hours of first placement in stores but also whole boxes of 12.

We see the bottles not being thrown away but refilled. Either by existing customers of the subscription service or new ones.

After the introduction of bottled orange juice, subscription rate to the companies core business (home delivery of fresh oranges) has rissen by 320%.

Traffic towards the website is up 800%.

More importantly, we see an increase in subscription figures for the core business of OH-Saft.