Cannes Lions

Gay Sports 'Cycling'

SAATCHI & SAATCHI CANADA, Toronto / THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY / 2017

Film

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Overview

Description

This spot shots footage of a sporting event, but the announcer refers to one of the athletes as gay throughout the entire spot, bringing to life the notion of how absurd it is that in media and culture, we still identify some athletes as gay athletes.

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