Cannes Lions

Gay Sports 'Fencing'

SAATCHI & SAATCHI CANADA, Toronto / THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY / 2017

Awards:

1 Bronze Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

This spot shots footage of a sporting event, but the announcer refers to one of the athletes as gay throughout the entire spot, bringing to life the notion of how absurd it is that in media and culture, we still identify some athletes as gay athletes.

Similar Campaigns

11 items

Gay Sports 'Swimming'

SAATCHI & SAATCHI CANADA, Toronto

Gay Sports 'Swimming'

2017, THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY

(opens in a new tab)
Gay Sports 'Cycling'

SAATCHI & SAATCHI CANADA, Toronto

Gay Sports 'Cycling'

2017, THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY

(opens in a new tab)
The Gay Sweater Integrated Campaign

SAATCHI & SAATCHI CANADA, Toronto

The Gay Sweater Integrated Campaign

2016, THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY

(opens in a new tab)
The Gay Sweater - Branded Content

SAATCHI & SAATCHI CANADA, Toronto

The Gay Sweater - Branded Content

2016, THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY

(opens in a new tab)
1 Cannes Lions Award
NEW ZEALAND BOOK COUNCIL

COLENSO BBDO, Auckland

NEW ZEALAND BOOK COUNCIL

2015, NEW ZEALAND BOOK COUNCIL

(opens in a new tab)
THE GAY SWEATER

SAATCHI & SAATCHI CANADA, Toronto

THE GAY SWEATER

2015, THE CANADIAN CENTRE FOR GENDER AND SEXUAL DIVERSITY

(opens in a new tab)
REBORN STUPIDITY

DUVAL GUILLAUME, Antwerp

REBORN STUPIDITY

2015, ALIVE

(opens in a new tab)
VOTE RUBY

OGILVY & MATHER GROUP HONG KONG, Hong kong

VOTE RUBY

2014, WORLD WIDE FUND FOR NATURE, HK

(opens in a new tab)
MEN OPPOSING VIOLENCE AGAINST WOMEN EVERYWHERE

TBWA\SANTIAGO MANGADA PUNO, Makati city

MEN OPPOSING VIOLENCE AGAINST WOMEN EVERYWHERE

2009, MOVE

(opens in a new tab)
RED CROSS

TRIBAL DDB HAMBURG, Hamburg

RED CROSS

2007, RED CROSS

(opens in a new tab)
Shortlisted Cannes Lions
GREENPEACE

ALMAPBBDO, Sao paulo

GREENPEACE

2003, GREENPEACE

(opens in a new tab)