GE’s Healthymagination initiative is a shared commitment to creating better health for more people. High-definition imaging technology allows doctors to see inside patients with greater clarity, allowing them to make more accurate diagnosis much sooner than with traditional medical imaging technology.

We created high-definition 3D renderings of the four major biological systems: cardiovascular, muscular, nervous and skeletal. Large blue dots on the floor indicated where users should stand, and a simple interface invited them to move. Throughout the experience the installation would automatically toggle between the four systems. After experiencing Visible You, users were invited to share their simulated scans on Facebook and Twitter.

The GE Visible You 3D Virtual Scanner has established itself as the most popular exhibit in the American Pavilion at the Shanghai World Expo, with tens of thousands of fair-goers (Including U.S. Secretary of State Hilary Clinton) lining up to hop, skip and jump for Visible You, all while learning about GE medical imaging technology. Its popularity spread the message of Healthymagination through earned media coverage.