Cannes Lions

Gene Project 60" Radio

adam&eveDDB, London / UNILEVER / 2018

Demo Film
MP3 Original Language
Supporting Images

Overview

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Credits

Overview

Description

In the Marmite Gene Project Film, we see a series of families across the UK excitedly reading their Marmite Gene Test Results over breakfast. The Marmite Gene Test determines whether you are born a Marmite lover or a hater. As you’d expect from such a polarising product, the people’s reactions to their gene test results are rather extreme.

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