The spot starts with a 35 year old woman talking. She’s really excited about the diamond earrings that she’s just gifted herself on her birthday.

Just as she finishes, a long disclaimer kicks in, where the announcer warns about how the diamond earrings are subject to many different risks like being misplaced by the 35 year old woman, who might then mistakenly blame the people around her for stealing the earrings.

The announcer further warns that the diamond earrings are also subject to the risk of actually being stolen and the 35 year old woman being right.

The announcer further explains that the diamond earrings are even subject to the risk of being found by the hired help and they might not return it.

To avoid these many risks, it’s better to lock your diamond earrings in a GOLDILOCKS, your personal locker from Godrej Security Solutions.