The objectives of the corporate website are: to design and create an online presence that gives an overview of the company's strong global brands; to support the company's strong Anglo-French culture through the provision of a complete copy of the corporate website in French as well as English; to provide an online communications presence, through which Kingfisher could communicate specific messages at key, targeted audiences. Target audiences: all stakeholders - customers, media, investors (private and institutional), employees and environmental, social and community audiences.