The creative material called on viewers to do something (wet their finger and rub) to the photo of some parted legs to find out what many women feel.Thanks to a special ink the answer would appear: "Nothing".A rusty knife was placed in the wooden boxes to show one of the tools used to perform the mutilation, so making an impact upon the viewer and ensuring free coverage in the media.

Completely free coverage was achieved through television, radio and the press, as well as institutional and private assistance. The backing of Natura shops was obtained and families and educators called to offer help. All this was achieved with a budget of € 1,500