Cannes Lions
FCBi, New York / UNITED STATES POSTAL SERVICE / 2002
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Description
this banner takes over the entire web page to highlight the power of Direct Mail. The word "Impact" flies across the page and its dramatic drop uses Javascript to shake the user's entire browser window. Sound effects help to dial up the Richter scale. Viewers that are stirred, not shaken, are invited to click to find out how to use Direct Mail more effectively.
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