Cannes Lions

GENUINE PARTS

DRAFTFCB SOUTH AFRICA, Johannesburg / TOYOTA / 2011

Overview

Entries

Credits

Overview

Description

The sound of the letter G in Afrikaans, is very unique to the language. Its quite a rough and intrusive sound when pronounced. Using this specific sound we created a radio ad that would illustrate the dire effects of fitting your Toyota with cheap parts.

Similar Campaigns

12 items

Shortlisted Spikes Asia
GR 86

SIX INC., Tokyo

GR 86

2023, TOYOTA

(opens in a new tab)