The Tohoku Region, the northeastern area of Japan, was devastated by the earthquake and tsunami disasters in 2011.

We believed that the best way to support the reconstruction of the area was to attract people to re-visit the area.

We captured these moments.

The bridge, the tunnel, the rail, the snow, the blue sky, and of course the train – they are real.

Each scene only becomes complete with these ingredients in that moment;

they are naturally generated composition, captured by the photographer.

The perspective is a traveller encountering the scenes for the first time during his journey.

The beauty of the images introduces color to the landscape of the daily commute.

We designed the entire campaign turning the train from just another mode of transport to an intrepid hero.