Cannes Lions

Get Up

ICONOCLAST, London / UNITED STATES FIGURE SKATING ASSOCIATION / 2017

Film
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OVERVIEW

Description

We see our hero man wake up and cut to him entering the ice rink, where another cut shows us the hero woman in a practice rink.

The hero couple glance at each other in a school room before we see fast cuts of the pair practising their spins and falling to the ground.

We see more footage of the two practising and falling cut with the pair facing other challenges such as being bullied, but also supporting each other

We begin to see the grit and determination of the pair as they continue to practice their skating. Fast cuts show a coach driving the hero woman on and a returned look of determination.

The film reaches a climax as fast cuts show hero girl leading a young trainee onto the ice while the pair achieve spectacular stunts to the praise of their friends and family.

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