Cannes Lions
EL RUSO DE ROCKY, Madrid / GETAFE C.F / 2016
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We see the surroundings of the Coliseum stadium, home of the Spanish Getafe Football Club. The team is arriving. It’s match day. We then see the grandstands of the stadium, where Getafe fans are waiting for the match to begin. Some are checking their mobile phones as the speaker introduces Getafinder, a dating app for Getafe followers that only works within the Stadium and encourages fans to reproduce among themselves to become a broader fan base. As we hear the speaker, we see different couples getting together and hooking up within the Coliseum facilities.
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