Gettyimages needed a gift/promotional/flyer piece to send out to it’s current customers and potential new clients. The message was clear: GettyImages has the largest commercial image bank archive in the world. Between stock and editorial their servers hold over 32 million images and this number is always increasing.. The budget was small and the solution needed to be small enough to be mailed or handed out in person.

We made a actual kaleidoscope using only images found on Getty. As you look inside you see them multiply endlessly in an infinite number of possible combinations. This beautiful spectacle of images is a direct way to convey the massive vastness of the GettyImages archive which is constantly expanding and forever changing.

The Kaleidoscope was sent and handed out as a gift to clients. At a unit cost of approximately $15 this was a very cost effective way to reach out to the creative community. It turned out to be such a great tool for client relations/prospects that, even with his limited budget, the client is planning to produce batches of the kaleidoscope all throughout 2011 and use it as it’s main communication piece throughout the year.