Spikes Asia

GIGA Selfie

TBWA\HAKUHODO, Tokyo / TOURISM AUSTRALIA / 2016

Awards:

2 Silver Spikes Asia
3 Bronze Spikes Asia
1 Shortlisted Spikes Asia
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Overview

Entries

Credits

OVERVIEW

Background

Australia, a big island overflowing with vast and breathtaking landscapes.

However, tourism to this attractive destination has been taking a downturn in recent years. As for Japanese visitors, numbers have dwindled to a half of what they were during the golden age.

There was a dire need to communicate the travel experience that can only be enjoyed in the vast nature of Australia to as many people as possible.

Description

GIGA Selfie. The world’s biggest selfie service.

A first-of-a-kind service in the world, which showcases the beauty of the surrounding vast landscape along with travellers in one snapshot.

Travellers can stand at designated spots across Australia and use their mobile devices to remotely operate a camera located far away. A unique program is able to seamlessly patch together hundreds of images to produce one giant selfie. The image can be delivered to the user in 2 minutes.

One mobile device can turn a wide variety of outdoor experiences to memories and make it shareable. This service is a first of its kind.

Execution

-We designed a mobile experience that is exactly the same as taking an ordinary selfie.

We focused on this aspect for this experience design. GIGA Selfie does not require special devices or downloading particular apps. Just go to the designated spot and anybody can take an exciting GIGA Selfie with their smartphone. Shooting, previewing and sharing can be done just like any ordinary selfie.

-We applied the latest photographic technologies to the selfie.

The giga pan stich technology used to seamlessly connect huge amounts of images (as utilized by Google street view) has been applied to the selfie. We developed a program that allows photos of beaming smiles from happy tourists and the fabulous landscape they are surrounded by to all seamlessly blend together and that can automatically be translated to a moving image file. We succeeded in being able to deliver this sophisticated file to the user within 2 minutes.

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