Cannes Lions
CREATIVE JUICE\BANGKOK, Bangkok / DTAC / 2014
Overview
Entries
Credits
Execution
This was the first time in the world that the telecommunication company has paid attention to the unused internet bytes from customers' package.
This does not only show how the brand care about society but also portrays how fair the brand is, as fairness is dtac’s perceived asset.
Outcome
The number of donors increased more than triple times in just one month.
More than 1,000,000 GB were donated, which dtac double-matched, boosting the total to help more than 70 schools in remote areas, 10 medical service centers and 25 foundations for social benefits.
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