Saphan Mon, one of Thailand’s famous and highly visited tourist attraction became a ghost village due to COVID-19. Tourist dropped off entirely visiting the village. COVID not only affected the tourism industry badly in Thailand, it also shifted everything to online including hotel and tour bookings. Sadly, only 20% of Mon people in this village have access to internet and the entire village only has 1 Facebook page with 27 likes. This charming village and its unique culture may fast fade into oblivion if no one steps up to help them stand on their feet again.

SAPHAN MON POWERED BY dtac 700 MHz

We first powered up Saphan Mon’s Facebook page. We then turn the page into a hub of most authentic and charming virtual local tours, bringing Saphan Mon’s best tourist attractions and activities online.

We helped local villages who had no clue how to use Facebook to generate interesting content from live videos, to boost posts to retargeting to Facebook ads. All this was made possible with the power of dtac’s 700MHz signal deep into this village, empowering and changing old ways to new age e-marketing.

If anything people miss the most during the past 2 years of COVID is travelling. Memories of travels are often re-visited and future trips even planned ahead. But how do we help this special village get itself into the minds of travelers? This is when we used the strength of dtac’s new 700MHz signal to power up the most authentic online tourist campaign to reconnect forgotten Saphan Mon with 70 million Thais online.

SAPHAN MON POWERED BY dtac 700MHz

We first powered up Saphan Mon’s Facebook page. We then turn the page into a hub of most authentic and charming virtual local tours, bringing Saphan Mon’s best tourist attractions and activities online.

-Temple visit? Watch our locals bring you to an Underwater Temple Boat trip, LIVE

-Merit Making? No problem, make merit and pray virtually at the old city’s gate Temple or even give alms to monks LIVE.

-Want to see what’s over Saphan Mon? Let our young guides guide you through a walking tour.

-Want some shopping? Shop online for local Mon’s trinkets, food and snacks with our local villages.

-Want some entertainment? Watch Traditional Mon Dance show or even the amazing Mon ladies stack pots and pots over their heads

We helped local villages to boost posts to retargeting to Facebook ads, empowering and changing old ways to new age e-marketing.

It took only 1 week to get SAPHAN MON POWERED BY dtac 700 MHz’s Facebook Page on fire. By the second week of the campaign, SAPHAN MON’s homestays and resorts were fully booked for 7 months!

Saphan Mon’s Facebook Page Reach increased by +9,399%

Facebook Page Engagement +7,298%

98% Positive sentiment from consumers

Total Reach 44.5 Million

Impression 25 Million

Now that’s breathing life back to SAPHAN MON!