dtac is the last brand to launch its wifi making the brand needs to create the better wifi experience to draw public’s attention and generate positive word-of-mouth in order to gain subscribers.

With this objective, the team came up with the idea ‘dtac: the moving wifi’, the first ever wifi that you can ‘surf while you walk’ as its hotspot can move everywhere with the users, breaking the conventional belief that wifi signal is only best when you sitting still and closely to the fixed hotspot.

The idea translated into the one day event with troop of cute animals wearing the wifi hot spot collar wandering around high traffic area in Bangkok to draw public attention and encourage people to get free trial connection.

The event immediately became the hot topic in social network as thousands pictures were taken and uploaded by passerby to their Facebook and instagram which have been shared by 1,108,199 people generated more than 10.5 million views in a few hours. While more than 5,000 people registered for free experience and consequently led to 300% increase in package subscription comparing to the non-campaign period.

The team played with the conventional belief about wifi signal and came up with the idea of

“dtac: the moving wifi”, the first ever wifi with a hotspot that can move everywhere with its users to offer the free ‘walk and play’ experience.

To create the moving wifi, we put the wifi hotspot on cute animals that love to walk around and be friendly and play with everyone with signage that encourages people to connect with our wifi. These moving-wifi-creatures were wandering around high traffic areas all over Bangkok to speak about the dtac wifi message of ‘the first wifi that's stable even moving’ as well as giving a free experience for anyone in a unique and more engaging way.

More than 5,000 people immediately registered for free trial during the event which consequently lead to 300% increase in package subscription comparing to the non-campaign period.

Moreover, countless of photos were taken and 508,199 people shared generated more than 5.5 million views and This event became the center of interest of various media which its contents has been featured in

• 12 TV programs,

• 42 newspapers and magazines and

• more than 100 popular websites and blogs.

generated uncountable value back to the dtac brand.