India, the fastest growing economy is consist of 70% of Rural population, but merely 15% of them are behind India’s work force.

With shrinking Confidence amongst rural graduates & low-employability rate was limiting Rural India’s growth Story.

The stakes are higher when 30million graduates attempting to enter India’s massive job market. Ironically, even though graduates from rural areas do disproportionately better on university tests, the job hunt is often unsuccessful. They are unaware of professional possibilities and lacks critical social skills-etiquette, grooming and interview ability skills to gain their first job.

With burgeoning rural unemployment rate, the impact on Gillette’s long-term growth in India was profound. Gillette, the grooming expert epitomize confidence over 100years, wanted to improve employability by instilling confidence in Rural youth’s life.

We created the World’s Largest College Outreach Program! Gillette cooperated with 10000 +Colleges in Indian rural districts to offer 4000,000 students invaluable career advice, including grooming and interviewing tips. The Gillette Bachelor of Shaving presented workshops in CV/ resume writing, Career Counselling, Grooming, and Interview Skills, giving rural young men the fighting chance to build confidence, develop social skills and try Gillette Guard razor. With mass electronic media not always sufficient in reaching rural areas, our communications plan centered around THE ACTUAL ON-CAMPUS OUTREACH PROGRAM. On-campus events extended the executions to inside the university venues, the activities, the posters and the experts in attendance. Local media were also used as executions were communicated via Print, Radio and Single Screen Cinema, Out-of-home, and Geo fenced Facebook ads to the target audience. Local celebrity engagement helped to drive reach and awareness, and generated massive free, earned media coverage.