‘Girls Night In’ wasn’t about TVCs and bumpers, but about helping BFFs connect. So we arranged for the girls to vote which movie aired each week and dedicate it to their best friend. Each week one personalised dedication was chosen to air during the movie breaks using CnC’s 10-second bumpers.

BFFs participated on Clean & Clear’s Facebook page in three simple steps:

- Choose a Movie – Vote for one of two teen movies.

- Dedicate it to your 'bestie' – Include a personal BFF message.

- See your dedication on TV and win CnC products - One winning dedication airs each week and both girls win CnC gift hampers.

Every week teens tuned into ‘Girls’ Night In’ to see if their dedication was selected. And they kept coming back to our Facebook page to improve their chances of winning 10 seconds of ‘Best Friend Fame’.

‘Girls’ Night In’ helped Clean & Clear and thousands of 'besties' connect throughout MENA:

- Clean & Clear Facebook fans increased by 21%.

- 40% of new fans were organic, driven by the engaging content.

- Nearly 11,000 dedications from over 5,000 'besties' throughout the region.

- Weekly participation was through the roof with an average of 7,760 weekly likes / shares / engagements.

- Sales of Clean & Clear products saw an increase of 19.7% versus same period last year.

- MBC Group (our TV partner) is so elated with the response, that they have created similar packages on their other channels.