Cannes Lions

GIULIETTA

ARMANDO TESTA, Turin / ALFA ROMEO / 2012

Film
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Giulietta is so well designed, so well built, so technologically advanced that it is confident of any comparison with its competition.

It challenges the viewer to put it to the test, very self confident without any fear.In a series of cameos, building this challenge more and more urgently, we highlight many product points and benefits in a very direct way - because as the voice over, that is really the voice of Giulietta talking, affirms: I am Giulietta, before talking about me TEST ME.

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