Cannes Lions

GLOBAL CLIMATE CHANGE CAMPAIGN

OGILVY AMSTERDAM, Amsterdam / MTV / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

Seven flags from all over the world (The Netherlands, USA, Argentina, South-Africa, Australia, Cambodia and South-Korea) have been modified so that the blue in the flags has risen. This represents the rising sea level due to Global Warming and all the problems countries will face because of it. For the USA flag this means that the lower stars get halved so they look like boats. For the Cambodian flag it means that the building in the middle of the flag is half way under water. Etc. The message on the eighth flag is; 'Global Warming affects us all. Act now. www.MTVSwitch.org’.

Outcome

The flags have been hung at several events in The Netherlands during September 2007 and will hang at busy occasions in several other countries around the world. Since September 2007 more than 2,000,000 people have had the opportunity to see the flags in The Netherlands alone. The costs were zero.

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