The idea is simple. People help others with table football: playing the popular pub activity helps to collect donations for a good cause. All that is required is customised balls and two stickers, which are placed around the ball shoot so that they form a hungry-looking mouth. Players can help stop hunger with our bread and rice balls as all of the bars that take part in the campaign are willing to donate 50% of proceeds generated by table football games to Welthungerhilfe projects. So people are helping a good cause at the same time as having fun.

The text below the mouths reads:One euro gives you three games.

And someone else one day without hunger.50 cents of every euro goes directly to Welthungerhilfe.If you would like to contribute more, you can find further information at www.welthungerhilfe.de

The campaign got positive reactions from the location-patrons and audience.

Furthermore it has the valuable shock-effect of grasping the people at places and at times they normally would not think about the hunger problem. This alone is valuable awareness for Welthungerhilfe. Even better that they simultaneously get donations.