250 million children have to physically work as hard as adults. To dramatize this we produced very small work gloves, hanging them next to regular work gloves in the stores of PRAKTIKER, a German building centre chain. The product label informs and asks for donations. Also there were response cards at the counter. The promotion took place in February 2006 in several stores of PRAKTIKER.

Donations specifically given for this initiative increased by almost 6%, supported by campaign response cards at the PoS. Also more people visited the "Stop Child Labour" microsite. Its click rate increased by more than 15% after the campaign started.