Cannes Lions
SCHOLZ & FRIENDS, Berlin / DEUTSCHE WELTHUNGERHILFE / 2006
Overview
Entries
Credits
Execution
Within this environment the smaller work gloves caused shock for those that allow their children to work so hard that they would require work gloves. In this respect the medium makes our message very real - and encourages donations.
Outcome
Donations specifically given for this initiative increased by almost 6%, after the campaign started.
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