Cannes Lions

ANTI-CHILD LABOUR CAMPAIGN

SCHOLZ & FRIENDS, Berlin / DEUTSCHE WELTHUNGERHILFE / 2006

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Overview

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Credits

OVERVIEW

Execution

Within this environment the smaller work gloves caused shock for those that allow their children to work so hard that they would require work gloves. In this respect the medium makes our message very real - and encourages donations.

Outcome

Donations specifically given for this initiative increased by almost 6%, after the campaign started.

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