Feed the Pig Advertisements were printed on multiple companies' paycheck stubs every 1st and 15th for 3 months. The creative showcased 2 messages from the 'Pig' (a metaphor for a piggy bank) as well as a call to action to visit FeedthePig.org.

A reminder at the source of the audience's income is an incredibly focused and effective tool as it targets them when they are in the direct mindset to make financial decisions. During the paycheck stub execution, the feedthepig.org website saw significantly higher traffic.