Cannes Lions

WWF

OGILVY MEXICO, Mexico City / WORLD WILDLIFE FUND (WWF) / 2011

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

To create a positive and inspiring concept that engages consumers with the philosophy of WWF.

Execution

The idea behind the design is to reflect the beauty in the balance of the nature, in a simple and inspiring way.

Outcome

The campaign has Top Tweeted mention in twitter, and it appeared on most of the main advertising blogs and sites.

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