Cannes Lions

GLOBAL WARMING MESSAGE

DENTSU, Tokyo / ADVERTISING COUNCIL / 2008

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It can be said that the global warming issue has already been widely acknowledged by many people. However, only a select group of people are aware that an important research report has found that “unless an effective action is taken within 10 years, global warming will rush into an irreversible cycle”. We aimed to re-alert and raise attention to the global warming issue that people in general have become accustomed to.

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