Cannes Lions

GLOBAL WARMING MESSAGE

BBDO GUERRERO ORTEGA, Makati City / WORLD WILDLIFE FUND (WWF) / 2007

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As part of their campaign against global warming, WWF wanted to get the Renewable Energy Bill passed by the Philippine Senate. We started a petition and took it online.

What made the petition unique was the pen that you signed with. A red pen that was marked as a thermometer.So by signing, you could make the ink level, and the temperature, fall.After links to the site were sent out to WWF members, supporters and friends, it was soon passed around.

And overall, WWF was able to present the government with over 350,000 names in support of the Bill.

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