Asian Paints wanted to find a real solution to a real problem to engage people in creating a positive change. So the brand helped create a low-cost, electricity-free lighting solution. A few buckets of paint were enough to light up an entire village. The villagers experienced the same luxury of light, at zero cost and without electricity. The success of this activity has inspired us to spread the light to many more villages.

A few buckets of paint lit up an entire village. The villagers experienced the same luxury of light, at zero cost and without electricity.

The success of this activity has inspired Asian Paints to spread the light to many more Indian villages.