The first Scénic was a car that revolutionized the concept of multi-purpose vehicles. The New Renault Scénic is equally revolutionary in terms of modularity, because it’s the first family car that can transform into a crossover and an urban vehicle. Perfect for a family target that has completely changed throughout the years. It’s now made up of young parents that want their family life to coexist with a satisfying private and couple life.

But how to let people experience such a technical benefit as modularity instead of just explaining it to them?

People had the chance to experiment creating different stories of Ningyo on various media. Online and on mobile thanks to the ad hoc platform. On Twitter thanks to Conversation Ad, where you could reassemble the short film sections with a tweet. During the unveiling of the project at the 73° edition of the Venice Film Festival a series of digital totems were installed, that participants could interact with them to create their own versions of the film. In one of Rome’s main subway stations a temporary cinema was set up where you could see all versions of the film. Outside of the cinema people could use digital totems to actively experiment with the viewing experience.