Testicular Cancer is the #1 Cancer for 15-39 year old males. But these young guys are completely oblivious to it – awareness amongst this age group is shockingly low. Cancer’s not even on their radar. However the disease is very treatable, if caught early. It’s also a little-known fact that exercise is one of the best and easiest things you can do to help prevent Testicular Cancer.

We needed to raise awareness of Testicular Cancer, tell young guys how to prevent it, and get them to check themselves for the disease before it’s too late.

A challenge made harder considering that males are extremely uncomfortable talking about serious medical issues like this.

Go Balls Out was executed during April – Worldwide Testicular Cancer Awareness Month. On day 1 we kicked off with PR via a series of interviews and stories on news media that raised awareness about Testicular Cancer, and introduced the #GoBallsOut Challenge.

Our influencers were ready, and seeded their GPS Cock & Balls maps across social media, and challenged New Zealand males to get out there and map theirs on their mobile devices, and share it too.

A heavy social and digital campaign effectively filled the newsfeeds of our target with unmissable images of Cocks & Balls.

Soon enough, the challenge caught on and males from New Zealand, and all over the world got mobile and joined in.