Cannes Lions
SLAVA, Moscow / KASPERSKY / 2019
Overview
Entries
Credits
Execution
We open up in the huge open space office. It’s a birthday party of our main hero – the Head of IT Security. Colleagues present him a huge cake. There is an inscription on the cake made with cream. “Happy Birthday Head of IT Security”. The hero wants to blow out candles but suddenly a strong airflow blows out the candles instead of him. He takes a look at another part of the room and sees an activated fan. We hear a dramatic melody. There is a sign on the panel of the fan:
– “We hacked your office fan. Give us 100 000 dollars”.
IT Specialist proudly smiles and says confidently:
– Go hack yourself hackers!
After that he calmly cuts the cake. The party continues.
The voice over proclaims: There is nothing more to hack when Kaspersky Lab protects your business!
Kaspersky logo appears.
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