Minegishi's press conference made headline news in the entertainment section.The footage received over 3m views by just Japanese fans alone.Over 350,000 websites were attacked by the Minegishi virus.Focusing on AKB48 fans and creating a high-concentration buzz for the promotion,the sales of Kaspersky were raised by 5 times.A big success with the idea of replacing the faces of others like a virus, for a promotional campaign that was leaked out like a virus itself.