Richard House is London’s first Children’s Hospice and needs to raise £1.8 million each year, just to keep going. GO RED! is it’s largest annual fundraiser. Borne of the Children’s game Consequences the GO RED! identity is based in multiple images and words combined to create amusing and informative examples of how people might GO RED! We wanted to get involved in GO RED! and promote it amongst our industry. The question was how?

Borne of the Children’s game Consequences the identity is built from multiple images (and words) combined together to create amusing examples of how people can GO RED! Putting participation at its heart in a way that’s informative, energetic and fun!

The identity’s spawned loads of events, sparked off tons of new ways to join in, inspired an auction of fantastic illustrations, the kids got involved too... Images of people making their ideas happen will feed back in to the identity, inspiring next year’s GO RED!