Cannes Lions

CHILDREN'S HOSPICE

THE PARTNERS, London / RICHARD HOUSE / 2010

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Overview

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Credits

OVERVIEW

Description

Richard House Children’s Hospice needed a promotional poster for their five-a-side soccer fundraising event.

Execution

Inspiration was drawn from what is unique about five-a-side football as well as scoreboards and floodlights to create the core visual language. Messaging highlights the rivalry that exists in the office and encourages them to bring that to the pitch using the ever-present voice of football, the chants of the crowd.

Outcome

Participates for the Richard House Five-A-Side tournament hit record numbers this year. The organisers said "This has been our most competitive year both on the pitch between teams and in the pre-match registration."The amount raised by this years event is still rising but currently stands at over 10,000 pounds. Not bad for people who just want to play football.

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