Spikes Asia

Go Strong

COLENSO BBDO, Auckland / FONTERRA BRANDS / 2016

Awards:

3 Shortlisted Spikes Asia
Film

Overview

Entries

Credits

Overview

Description

The film is an honest portrayal of nine real New Zealanders and how they’re displaying physical or mental strength in their everyday lives. From a celestial navigator to a refugee drag queen. An 80-year-old hip hop dancer to a stunt woman mother of three. These cinematic portrayals are intercut with more abstract and dynamic macro shots of Anchor Dairy suggestive of pulsing nutrition coursing through biological systems. The film builds in intensity to highlight how the nutrition in milk can give us all the strength to give anything a go.

The film is intended to act as a trailer to entice viewers to discover more about these individuals online.

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