Cannes Lions

GOAFEST 2009

JWT INDIA, Mumbai / ADVERTISING & DESIGN CLUB OF CANADA / 2009

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Overview

Entries

Credits

OVERVIEW

Execution

Goafest is famous for seminars by global ad gurus and fun in the sun.

But it’s best known as the platform where advertising trends emerge and path-breaking work is recognised via the coveted Abby Awards.

Given the competitive nature of the event and the target audience, our idea was provocatively simple: MAY THE RIGHT BRAIN WIN.

In order to get people to sign up, the thought was packaged humorously.

Every piece depicted a face-off between an impishly brilliant right brain and its sluggish left counterpart. The work extended across all relevant media, namely television, outdoors, the internet and at venue.

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